FINANCIAL SERVICES

Guided by our commitment to enhancing the customer experience, we have optimized our service across both in-person and digital channels, offering more agile and frictionless solutions that simplify our clients' lives.

Thus, the Mi Palacio App was redesigned to be more intuitive, accessible, and secure. Furthermore, the Tarjeta Palacio online platform was upgraded and integrated into elpalaciodehierro.com, providing a single point of entry for information queries and interaction with our financial services.

Guided by our commitment to enhancing the customer experience, we have optimized our service across both in-person and digital channels, offering more agile and frictionless solutions that simplify our clients' lives.

Thus, the Mi Palacio App was redesigned to be more intuitive, accessible, and secure. Furthermore, the Tarjeta Palacio online platform was upgraded and integrated into elpalaciodehierro.com, providing a single point of entry for information queries and interaction with our financial services.

We launched innovative digital products to streamline the customer experience, such as digital onboarding and digital cards, enabling agile and secure payments across both instore and digital channels.

In order to adapt to evolving customer needs and offer new solutions, we launched several value-added products, such as in-app utility and insurance payments within the Mi Palacio App.

We launched innovative digital products to streamline the customer experience, such as digital onboarding and digital cards, enabling agile and secure payments across both instore and digital channels.

In order to adapt to evolving customer needs and offer new solutions, we launched several value-added products, such as in-app utility and insurance payments within the Mi Palacio App.

FINAL MESSAGE

This year, we reached more clients across diverse segments through a personalized experience. This level of hyper-segmentation, powered by advanced data and analytics technology has enabled us to respond with precision to each client's specific needs.

From a technological infrastructure perspective, we have reinforced our architectures and systems to deliver a superior omnichannel experience, backed by the highest security standards. Furthermore, we have automated key processes and tools to streamline response times in customer service.

FINAL MESSAGE

This year, we reached more clients across diverse segments through a personalized experience. This level of hyper-segmentation, powered by advanced data and analytics technology has enabled us to respond with precision to each client's specific needs.

From a technological infrastructure perspective, we have reinforced our architectures and systems to deliver a superior omnichannel experience, backed by the highest security standards. Furthermore, we have automated key processes and tools to streamline response times in customer service.

Esteemed shareholders:

Grupo Palacio de Hierro reaffirms its commitment to sustained growth and technological innovation through the implementation of AI-driven tools, ensuring a robust financial structure capable of adapting to the challenges of today's environment.

I wish to extend my deepest gratitude and sincere recognition to our team members for their commitment, loyalty, and excellence. Likewise, I acknowledge and appreciate the support, trust, and guidance provided by the Chairman of the Board and its members.

Eléonore de Boysson
Chief Executive Officer
Grupo Palacio de Hierro, S.A.B. de C.V.

Esteemed shareholders:

Grupo Palacio de Hierro reaffirms its commitment to sustained growth and technological innovation through the implementation of AI-driven tools, ensuring a robust financial structure capable of adapting to the challenges of today's environment.

I wish to extend my deepest gratitude and sincere recognition to our team members for their commitment, loyalty, and excellence. Likewise, I acknowledge and appreciate the support, trust, and guidance provided by the Chairman of the Board and its members.

Eléonore de Boysson
Chief Executive Officer
Grupo Palacio de Hierro, S.A.B. de C.V.