COMMERCIAL DIVISION
LUXURY FASHION
In 2025, we expanded our portfolio with the launch of several prestigious brands, including Tod's, Roger Vivier, Brunello Cucinelli, Margiela, Missoni, La DoubleJ, and Victoria Beckham, among others.
Furthermore, November marked the global debut of the world's first Ferragamo Café within El Palacio de los Palacios, further solidifying our flagship's standing as an international destination for extraordinary experiences that continue to captivate our clients.
LUXURY FASHION
In 2025, we expanded our portfolio with the launch of several prestigious brands, including Tod's, Roger Vivier, Brunello Cucinelli, Margiela, Missoni, La DoubleJ, and Victoria Beckham, among others.
Furthermore, November marked the global debut of the world's first Ferragamo Café within El Palacio de los Palacios, further solidifying our flagship's standing as an international destination for extraordinary experiences that continue to captivate our clients.
JEWELRY, WATCHES, AND WRITING INSTRUMENTS
In collaboration with our long-standing partner, Tous, we inaugurated the first 'House of the Brands' in Latin America at our Perisur location, an experiential space housing the brand's three distinct jewelry concepts.
Furthermore, as part of the tenth anniversary celebrations of El Palacio de los Palacios, we hosted the eighth edition of Piezas del Tiempo (Pieces of Time). Themed "Icons of Haute Horlogerie," this unique experience was dedicated to our collectors and watch enthusiasts. Concurrently, we celebrated the 80th anniversary of HStern and the 40th anniversary of the iconic Tous bear.
The year concluded with the launch of the lab-grown diamond category through a pop-up co-created with Swarovski, an exclusive concept in the Americas focused on sustainability for future generations.
JEWELRY, WATCHES, AND WRITING INSTRUMENTS
In collaboration with our long-standing partner, Tous, we inaugurated the first 'House of the Brands' in Latin America at our Perisur location, an experiential space housing the brand's three distinct jewelry concepts.
Furthermore, as part of the tenth anniversary celebrations of El Palacio de los Palacios, we hosted the eighth edition of Piezas del Tiempo (Pieces of Time). Themed "Icons of Haute Horlogerie," this unique experience was dedicated to our collectors and watch enthusiasts. Concurrently, we celebrated the 80th anniversary of HStern and the 40th anniversary of the iconic Tous bear.
The year concluded with the launch of the lab-grown diamond category through a pop-up co-created with Swarovski, an exclusive concept in the Americas focused on sustainability for future generations.
BEAUTY
Throughout 2025, our Beauty division solidified its leadership by transforming the promise of "Providing experiences" into a tangible reality. This was achieved through strategic milestones designed to captivate our clientele and secure the loyalty of younger generations. Key highlights included the launch of iconic brands such as Charlotte Tilbury, the creation of immersive concepts like the D&G Café, the inauguration of Mexico's first "Galería Olfativa" (Olfactory Gallery), and the opening of the innovative high-end cosmetics clinic in partnership with Maribel Yébenes. This vision was further amplified by the launch of the "Belleza Palacio" TikTok channel.
BEAUTY
Throughout 2025, our Beauty division solidified its leadership by transforming the promise of "Providing experiences" into a tangible reality. This was achieved through strategic milestones designed to captivate our clientele and secure the loyalty of younger generations. Key highlights included the launch of iconic brands such as Charlotte Tilbury, the creation of immersive concepts like the D&G Café, the inauguration of Mexico's first "Galería Olfativa" (Olfactory Gallery), and the opening of the innovative high-end cosmetics clinic in partnership with Maribel Yébenes. This vision was further amplified by the launch of the "Belleza Palacio" TikTok channel.
FASHION
The Menswear division accelerated its growth by expanding the distribution of exclusive brands such as Hackett, Boggi, Façonnable, and Barbour. Footwear remained our leading category in terms of growth, driven by a strategic commitment to exclusive brands and an expanded assortment of sneaker labels.
FASHION
The Menswear division accelerated its growth by expanding the distribution of exclusive brands such as Hackett, Boggi, Façonnable, and Barbour. Footwear remained our leading category in terms of growth, driven by a strategic commitment to exclusive brands and an expanded assortment of sneaker labels.
The Toys department expanded its distinctive concepts, such as Build-A-Bear, alongside the exclusive relaunch of American Girl and a strategic focus on toy franchises like Sylvanian Families.
The Toys department expanded its distinctive concepts, such as Build-A-Bear, alongside the exclusive relaunch of American Girl and a strategic focus on toy franchises like Sylvanian Families.
The Sports division consolidated its new premium brand strategy, featuring labels such as Lululemon, On, Hoka, Vuori, and Salomon. Additionally, it underwent a comprehensive concept and image rebranding across our Guadalajara, Monterrey, Querétaro, and Acoxpa locations.
The Sports division consolidated its new premium brand strategy, featuring labels such as Lululemon, On, Hoka, Vuori, and Salomon. Additionally, it underwent a comprehensive concept and image rebranding across our Guadalajara, Monterrey, Querétaro, and Acoxpa locations.
TECHNOLOGY AND HOME
In 2025, we drove the consolidation of high-impact brands like Shark and Ninja, alongside the incorporation of prestigious Hi-Fi audio firms such as Bang & Olufsen and Devialet.
TECHNOLOGY AND HOME
In 2025, we drove the consolidation of high-impact brands like Shark and Ninja, alongside the incorporation of prestigious Hi-Fi audio firms such as Bang & Olufsen and Devialet.
We delivered an immersive and personalized shopping experience through Nespresso and JBL Pop-Up Stores, connecting with clients on a direct, emotional level by appealing to their senses.
We delivered an immersive and personalized shopping experience through Nespresso and JBL Pop-Up Stores, connecting with clients on a direct, emotional level by appealing to their senses.
Home | Casa Palacio
2025 was a year of evolution and tribute for our Home division. The most significant milestone was the launch of Rostán, a new proprietary brand that represents a bold step toward differentiation and the consolidation of our legacy.
Home | Casa Palacio
2025 was a year of evolution and tribute for our Home division. The most significant milestone was the launch of Rostán, a new proprietary brand that represents a bold step toward differentiation and the consolidation of our legacy.
More than a collection of furniture and accessories, Rostán is a tribute to Marguerite Rostan, a pivotal figure in the history of Mexican design and the silent architect of the lifestyle that defines El Palacio de Hierro.
With this initiative, we honor her trajectory by creating unique atmospheres and spaces that tell a story. Rostán establishes itself as our new flagship for interior design, offering a perfect balance between modern details and carefully curated materials, reaffirming our commitment to sophistication, quality, and design.
More than a collection of furniture and accessories, Rostán is a tribute to Marguerite Rostan, a pivotal figure in the history of Mexican design and the silent architect of the lifestyle that defines El Palacio de Hierro.
With this initiative, we honor her trajectory by creating unique atmospheres and spaces that tell a story. Rostán establishes itself as our new flagship for interior design, offering a perfect balance between modern details and carefully curated materials, reaffirming our commitment to sophistication, quality, and design.
PERSONAL SHOPPING
To deepen customer relationships and reinforce loyalty, we have enhanced our understanding of their needs and purchasing patterns.
In collaboration with the Luxury team, we expanded our reach to cities where we do not have a physical presence, serving a broad client base and delivering their preferred items regardless of distance.
Moving forward, we will focus on ultra-luxury services, ensuring every Personal Shopper is equipped with the tools and expertise required to provide the world-class attention our clients deserve.
PERSONAL SHOPPING
To deepen customer relationships and reinforce loyalty, we have enhanced our understanding of their needs and purchasing patterns.
In collaboration with the Luxury team, we expanded our reach to cities where we do not have a physical presence, serving a broad client base and delivering their preferred items regardless of distance.
Moving forward, we will focus on ultra-luxury services, ensuring every Personal Shopper is equipped with the tools and expertise required to provide the world-class attention our clients deserve.
PRIVATE LABELS
2025 has been a year of transformation and consolidation, as we have laid a solid foundation for the future by connecting with new generations (Gen Z and Alpha), dedicating significant efforts to our youth and children's brands.
PRIVATE LABELS
2025 has been a year of transformation and consolidation, as we have laid a solid foundation for the future by connecting with new generations (Gen Z and Alpha), dedicating significant efforts to our youth and children's brands.
BOUTIQUES
This year, we opened 18 new locations; today, we operate a network of 156 standalone boutiques across the country.
BOUTIQUES
This year, we opened 18 new locations; today, we operate a network of 156 standalone boutiques across the country.
VIAJES PALACIO
The foundations were laid for the creation of a new specialized luxury travel division, tailored to high-value clients seeking exclusive and hyper-personalized experiences.
VIAJES PALACIO
The foundations were laid for the creation of a new specialized luxury travel division, tailored to high-value clients seeking exclusive and hyper-personalized experiences.
PALACIO RESTAURANTS
In 2025, we accelerated the digital transformation of our Food and Beverage division with the launch of new menus across our restaurants, re-establishing ourselves as the top-of-mind choice for our clients.
Six concepts were renovated, and a new benchmark for innovation was set with the negotiation of the new Terraza Palacio Monterrey, destined to become the region's premier gastronomic destination. Furthermore, we achieved the “Distintivo H” recertification for El Palacio de Hierro Polanco and ensured program continuity across ten other stores, reinforcing our unwavering commitment to excellence.
PALACIO RESTAURANTS
In 2025, we accelerated the digital transformation of our Food and Beverage division with the launch of new menus across our restaurants, re-establishing ourselves as the top-of-mind choice for our clients.
Six concepts were renovated, and a new benchmark for innovation was set with the negotiation of the new Terraza Palacio Monterrey, destined to become the region's premier gastronomic destination. Furthermore, we achieved the “Distintivo H” recertification for El Palacio de Hierro Polanco and ensured program continuity across ten other stores, reinforcing our unwavering commitment to excellence.
