COMMERCIAL
DIVISION
COMMERCIAL
DIVISION
LUXURY AND EXPERIENCES
We maintained solid growth and implemented a detailed program to expand our brands into new markets, highlighting the importance of our personal shopping service in providing exceptional service and tailormade advice to our customers throughout their shopping experience.
The new spaces at El Palacio de Hierro Satélite bolstered the presence of our luxury brands and introduced a new multi-category luxury concept for both men and women.
We continue to introduce trending new brands and have formed strategic partnerships with established brands, driving double-digit growth in this division.
The new spaces at El Palacio
de Hierro Satélite bolstered
the presence of our luxury
brands and introduced
a new multi-category
luxury concept for both
men and women.
The new spaces at El Palacio
de Hierro Satélite bolstered
the presence of our luxury
brands and introduced
a new multi-category
luxury concept for both
men and women.
JEWELRY, WATCHES AND WRITING INSTRUMENTS
We held our sixth luxury watchmaking event entitled Piezas del Tiempo, inviting customers who are collectors and lovers of unique timepieces to discover the latest releases as part of a unique luxury experience, further strengthening El Palacio de Hierro’s position as a benchmark in luxury watches.
At El Palacio de Hierro Guadalajara, we expanded our watch and jewelry spaces. New boutiques were opened at El Palacio de Hierro Monterrey, and refurbished spaces housing major brands were presented at El Palacio de Hierro Satélite.
The
consolidation of El Palacio de Hierro's
position as a benchmark in luxury and
unique experiences is underpinned by
our commitment to excellence and
exclusivity in every detail.
The
consolidation of
El Palacio de Hierro's
position
as a benchmark in luxury and
unique experiences is
underpinned by
our commitment to excellence and
exclusivity in every detail.
BEAUTY
Beauty has consolidated its position as one of our strategic divisions, and we focus on creating unique experiences, such as our successful Festival de Belleza. The launch and expansion of new and exclusive brands play a major role in strengthening the niche fragrance market.
In collaboration with Dior, El Palacio de Hierro officially kicked off the holiday season with the lighting of its traditional Christmas tree to celebrate a Unique Christmas.
Our
collaboration with Dior
is a global example of unique
luxury beauty and style
experiences in Mexico.
BEAUTY
Beauty has consolidated its position as one of our strategic divisions, and we focus on creating unique experiences, such as our successful Festival de Belleza. The launch and expansion of new and exclusive brands play a major role in strengthening the niche fragrance market.
In collaboration with Dior, El Palacio de Hierro officially kicked off the holiday season with the lighting of its traditional Christmas tree to celebrate a Unique Christmas.
Our
collaboration with Dior
is a global example of unique
luxury beauty and style
experiences in Mexico.
This
year, we added Hoff
and Kurt Geiger to our
boutique catalog, which
now encompasses more
than 20 brands.
BOUTIQUES
Our Stand-Alone Boutiques strategy continues to focus on two approaches: consolidating current brands through the opening of new stores and refurbishment, and expanding our commercial offering, which already represents more than 20 different brands. This year, new brands were added to the portfolio, such as Hoff and Kurt Geiger.
This
year, we added Hoff
and Kurt Geiger to our
boutique catalog, which
now encompasses more
than 20 brands.
We
bolstered the sneaker
category with the
introduction of new
globally trending brands.
We
bolstered the sneaker
category with the
introduction of new
globally trending brands.
FASHION
Our Men’s division recorded growth thanks to the expansion of teen and children brands, the consolidation and broadening of categories within the Sports segment, and the strengthening of the sneaker category with the introduction of new globally trending brands.
The
Women's division
continues to grow
through the incorporation
of more global brands.
The Women's division continues to focus on consolidating brands by focusing on customer differentiation and exclusivity through the incorporation of global brands.
The
Women's division
continues to grow
through the incorporation
of more global brands.
The Women's division continues to focus on consolidating brands by focusing on customer differentiation and exclusivity through the incorporation of global brands.
The
Women's division
continues to grow
through the incorporation
of more global brands.
In the Exclusive Brands division, successful collaborations were launched, such as Chester+Della Terra's sustainable collection, and party/ceremony collections for both the Women's and Men's divisions.
We
have
consolidated
our collaborations to bring
value and differentiation
to our exclusive brands.
In the Exclusive Brands division, successful collaborations were launched, such as Chester+Della Terra's sustainable collection, and party/ceremony collections for both the Women's and Men's divisions.
We
have
consolidated
our collaborations to bring
value and differentiation
to our exclusive brands.
The Children’s division, aligned with our differentiation strategy, focused one of its pillars on Luxury for Children.
We
bolstered the Children's
division by integrating
luxury brands.
The Children’s division, aligned with our differentiation strategy, focused one of its pillars on Luxury for Children.
We
bolstered the Children's
division by integrating
luxury brands.
Experiences are a key pillar
of our business, and
this year we organized
numerous events, including
the Barbie Selfie Experience
and El Palacio de la Navidad.
Experiences are a key pillar
of our business, and
this year we organized
numerous events, including
the Barbie Selfie Experience
and El Palacio de la Navidad.
The Toy division positions El Palacio de Hierro as a benchmark in the industry with exclusive events such as the Barbie Selfie Experience, which offered customers a worldwide exclusive experience, and El Palacio de la Navidad, one of the top Christmas events in Mexico.
The
Sports division
consolidated its position
by incorporating new
brands in the sports
footwear and fashion
segments.
The Sports division incorporated new brands in the sports footwear segment and consolidated expansion through leading sportswear brands.
The
Sports division
consolidated its position
by incorporating new
brands in the sports
footwear and fashion
segments.
The Sports division incorporated new brands in the sports footwear segment and consolidated expansion through leading sportswear brands.
The Technology and Home
divisions created synergies
to offer new products and
create experiences.
The Technology and Home
divisions created synergies
to offer new products and
create experiences.
TECHNOLOGY AND HOME
The Home Automation concept stands out with spaces showcasing products and exclusive interactive experiences, new gaming areas, and the incorporation of brands focused on electric mobility, as well as the launch of Samsung-MicroLED, accompanied by an exclusive event.
The Technology and Home
divisions created synergies
to offer new products and
create experiences.
The Technology and Home
divisions created synergies
to offer new products and
create experiences.
TECHNOLOGY AND HOME
The Home Automation concept stands out with spaces showcasing products and exclusive interactive experiences, new gaming areas, and the incorporation of brands focused on electric mobility, as well as the launch of Samsung-MicroLED, accompanied by an exclusive event.
Casa Palacio has cemented its position as a style benchmark, increasing its base of leading brands and expressing and proposing styles through storytelling. Exclusive events were held in collaboration with luxury brands such as Krups and their spresseria intervened by a Mexican artist, in addition to the Miele exhibition to communicate experience and technology.
In 2023, Casa Palacio also debuted on the elpalaciodehierro.com platform.
Casa Palacio has cemented its
position as the leading interior
design benchmark in Mexico.
Casa Palacio has cemented its
position as the leading interior
design benchmark in Mexico.
VIAJES PALACIO
Viajes Palacio increased the number of international destinations it offers, with an emphasis on high-end products. Throughout the year, more personalized products were offered, focusing on services and unique experiences such as entertainment, wellness at hotels, and sustainable luxury projects, aligning with the demands and trends of current travelers.
Viajes
Palacio offers
excellence through
tailor-made products.
VIAJES PALACIO
Viajes Palacio increased the number of international destinations it offers, with an emphasis on high-end products. Throughout the year, more personalized products were offered, focusing on services and unique experiences such as entertainment, wellness at hotels, and sustainable luxury projects, aligning with the demands and trends of current travelers.
Viajes
Palacio offers
excellence through
tailor-made products.
Viajes
Palacio offers
excellence through
tailor-made products.
We are focusing on rolling out
new restaurant concepts and
modernizing service systems.
RESTAURANTS
The refurbishment of El Palacio de Hierro Satélite consolidated our Palacio restaurant and terrace expansion strategy, offering a unique gastronomic experience that fosters loyalty, repeat visits, and community engagement. In line with our digitalization goals, a modern ordering system has been rolled out at all Palacio Terraces, and the Café Palacio concept has been revitalized to enrich the offering and meet the high expectations of our customers.
We are focusing on rolling out
new restaurant concepts and
modernizing service systems.
RESTAURANTS
The refurbishment of El Palacio de Hierro Satélite consolidated our Palacio restaurant and terrace expansion strategy, offering a unique gastronomic experience that fosters loyalty, repeat visits, and community engagement. In line with our digitalization goals, a modern ordering system has been rolled out at all Palacio Terraces, and the Café Palacio concept has been revitalized to enrich the offering and meet the high expectations of our customers.
We are focusing on rolling out
new restaurant concepts and
modernizing service systems.
