LUXURY AND EXPERIENCES
In 2024, we focused on the launch of new exclusive brands, some of which included a fashion show in Mexico City, featuring customers and representatives from international department stores.
We continue to offer the best footwear areas in Mexico, featuring exclusive products, capsule collections, and special displays.
LUXURY AND EXPERIENCES
In 2024, we focused on the launch of new exclusive brands, some of which included a fashion show in Mexico City, featuring customers and representatives from international department stores.
We continue to offer the best footwear areas in Mexico, featuring exclusive products, capsule collections, and special displays.
JEWELRY, WATCHES, AND WRITING INSTRUMENTS
Through strategic partnerships with exclusive international brands, in 2024 we reopened our Cartier boutique in Guadalajara, blending design and decor inspired by the cultural richness of Mexico.
During the Formula 1 Grand Prix in Mexico City, we collaborated with Swiss luxury watchmaker TAG Heuer to open an immersive Pop-Up in honor of Checo Pérez, highlighting his career and partnership with the brand. This ephemeral space, located at El Palacio de Hierro Polanco, attracted over 1,800 fans and customers in just five days, offering them access to an unforgettable experience.
JEWELRY, WATCHES, AND WRITING INSTRUMENTS
Through strategic partnerships with exclusive international brands, in 2024 we reopened our Cartier boutique in Guadalajara, blending design and decor inspired by the cultural richness of Mexico.
During the Formula 1 Grand Prix in Mexico City, we collaborated with Swiss luxury watchmaker TAG Heuer to open an immersive Pop-Up in honor of Checo Pérez, highlighting his career and partnership with the brand. This ephemeral space, located at El Palacio de Hierro Polanco, attracted over 1,800 fans and customers in just five days, offering them access to an unforgettable experience.
We ended the year by opening the first and only Rado boutique in Latin America, located at El Palacio de Hierro Perisur.
We ended the year by opening the first and only Rado boutique in Latin America, located at El Palacio de Hierro Perisur.
BEAUTY
The Beauty division stood out for its dynamism and evolution, expanding the range of experiences through the growth of the Beauty Palacio worlds across various store areas. This included the opening of new spaces that reinforce the comprehensive vision of wellness and signature perfumery, such as haircare, men's self-care, medical spas, and Thai spas.
Our online shopping experience was also enhanced through the implementation of digital tools, such as the virtual mirror, which allows customers to explore and select products in an interactive and personalized way.
BEAUTY
The Beauty division stood out for its dynamism and evolution, expanding the range of experiences through the growth of the Beauty Palacio worlds across various store areas. This included the opening of new spaces that reinforce the comprehensive vision of wellness and signature perfumery, such as haircare, men's self-care, medical spas, and Thai spas.
Our online shopping experience was also enhanced through the implementation of digital tools, such as the virtual mirror, which allows customers to explore and select products in an interactive and personalized way.
FASHION
The expansion of our Exclusive Brands catalog stood out in the Men's division. The footwear segment saw significant growth with the integration of new formal shoe options.
FASHION
The expansion of our Exclusive Brands catalog stood out in the Men's division. The footwear segment saw significant growth with the integration of new formal shoe options.
The Women's division solidified its leadership by offering exclusive and global brands, which were expanded across all points of sale. Our catalog offering via digital channels was also expanded.
The Women's division solidified its leadership by offering exclusive and global brands, which were expanded across all points of sale. Our catalog offering via digital channels was also expanded.
Furthermore, in 2024, we consolidated DHIERRO as the luxury brand of El Palacio de Hierro.
Furthermore, in 2024, we consolidated DHIERRO as the luxury brand of El Palacio de Hierro.
The Toys division continues to lead the industry through innovative proposals like Build a Bear and a focus on exclusive brands, including FAO Schwarz.
The Toys division continues to lead the industry through innovative proposals like Build a Bear and a focus on exclusive brands, including FAO Schwarz.
The Sports division focused on specific categories, such as women's and men's sports footwear, as well as consolidating exclusive product lines with the most relevant brands in the industry
The Sports division focused on specific categories, such as women's and men's sports footwear, as well as consolidating exclusive product lines with the most relevant brands in the industry
TECHNOLOGY AND HOME
We reaffirmed our leadership in technological innovation through exclusive launches in the Latin American market, including new computers with Copilot+ and Qualcomm Artificial Intelligence, exclusive pre-sales of the wireless LG OLED and the Samsung TCombo, a washer and dryer with integrated AI technology. We also incorporated Shark Ninja, Alessi, and Ugreen, brands that combine technology, functionality, and design, that captivates the most discerning consumer.
TECHNOLOGY AND HOME
We reaffirmed our leadership in technological innovation through exclusive launches in the Latin American market, including new computers with Copilot+ and Qualcomm Artificial Intelligence, exclusive pre-sales of the wireless LG OLED and the Samsung TCombo, a washer and dryer with integrated AI technology. We also incorporated Shark Ninja, Alessi, and Ugreen, brands that combine technology, functionality, and design, that captivates the most discerning consumer.
Casa Palacio consolidated its commercial proposition as a benchmark in luxury, style and high-end interior design by incorporating exclusive new brands, including Armani Casa and Dolce & Gabbana Casa.
Casa Palacio consolidated its commercial proposition as a benchmark in luxury, style and high-end interior design by incorporating exclusive new brands, including Armani Casa and Dolce & Gabbana Casa.
VIAJES PALACIO
Viajes Palacio was nominated for the second consecutive year in the Best Travel Agency category at the 2024 Food & Travel Awards, showcasing its leadership and commitment to offering unique luxury experiences.
VIAJES PALACIO
Viajes Palacio was nominated for the second consecutive year in the Best Travel Agency category at the 2024 Food & Travel Awards, showcasing its leadership and commitment to offering unique luxury experiences.
PALACIO RESTAURANTS
The differentiated experience that El Palacio de Hierro offers through its cuisine has now reached León, encompassing a complete culinary proposal that includes Cantina Palacio, a Restaurante Palacio, Le Bistró Palacio, and La Terraza Palacio. The latter houses more than ten international culinary concepts, seven of which originate from Guanajuato.
Furthermore, the Distintivo H food safety award was presented to all food areas within El Palacio de Hierro Polanco, marking an important milestone in food quality and safety standards.
PALACIO RESTAURANTS
The differentiated experience that El Palacio de Hierro offers through its cuisine has now reached León, encompassing a complete culinary proposal that includes Cantina Palacio, a Restaurante Palacio, Le Bistró Palacio, and La Terraza Palacio. The latter houses more than ten international culinary concepts, seven of which originate from Guanajuato.
Furthermore, the Distintivo H food safety award was presented to all food areas within El Palacio de Hierro Polanco, marking an important milestone in food quality and safety standards.
